There is certainly also a seamier, dark aspect of the reputation management sector crammed with those who crack regulations, and sometimes rules. A number of them supply services that can border on blackmail.
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Business enterprise Insider heard from a single higher education pupil who was approached and requested to become an astroturfer for the electronics website lazada.com.my.
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The highest paying out consumers: "a star, a plastic surgeon, a legal professional that experienced a reprimand, some investor fined through the SEC, who now can’t get new purchasers for a hedge fund," says Andy Beal, regarded by some because the "Indiana Jones of Reputation Management.